Defining The Standard For Sound Strategy
Second Entry Deadline: Thursday 3 December 2026
To all the creative minds and bold brands redefining what the world hears... the first deadline has faded out, but the airwaves are still wide open. We are officially tuning into the second entry deadline for the Audio Advertising Awards 2027!
Brought to you by Campaign, these awards celebrate the artistic craft and pulsing business impact across radio, podcasts, streaming and sonic branding, while spotlighting emerging industry leaders with the Rising Star Award.
From pioneering an iconic sonic identity to producing a resonant podcast, or nominating breakout talent, this is your stage to prove the power of audio-first thinking. Broadcast your success alongside the creators setting the tempo for modern sound, and show the industry what audience connection sounds like.
Multi-Entry Offer: Every 5th entry submitted will be 50% off!
Ready to get yourself heard? Get your entries in before the second deadline to secure your place in this year's lineup.
Key Dates
These awards are only open to UK entrants or work designed for UK audiences.
Second Entry Deadline: Thursday 3 December 2026
Late Entry Deadline: Thursday 11 February 2027
Awards Ceremony: 12 May 2027
Key Pricing
Every 5th entry submitted will be 50% off.
Please note: Rising Star categories do not count towards the multi-entry discount.
Second Entry Deadline Fee: £569 + VAT
Final Entry Deadline Fee: £619 + VAT
Rising Star Second Entry Deadline Fee: £299 + VAT
Rising Star Final Entry Deadline Fee: £349 + VAT
"The Audio Advertising Awards play a vital role in shining a spotlight on campaigns that deserve their own stage in a channel defined by excitement and innovation. They provide a dedicated space to recognise the craft, creativity, and strategy behind audio advertising, celebrating every facet of a campaign‚ from smart planning and powerful storytelling to cutting-edge use of data and technology."
- Sam Austin, Head of Audio, Goodstuff
2026 Chair of Judges
Eligibility
The Audio Advertising Awards are open to programmes (and audio submissions) that have been either produced in the UK or designed for UK audiences. Entries should relate to work published from 1 January 2026 until 31 January 2027.
Entries are welcomed from media and creative agencies, brands and media owners, and audio platforms.
About The Awards
These awards are open to everyone who makes extraordinary audio advertising possible:
• Creative & media agencies
• Production companies & sound studios
• Radio groups & streaming platforms
• Brands & marketing teams
• Independent creators & innovators
If you’ve launched a radio spot that captured imaginations, a branded podcast that built a loyal following, a sonic identity that set a new standard, or an audio campaign that delivered measurable impact - these awards are for you.
What Last Year's Winners Had To Sing
Testimonials
We’re thrilled to be recognised for the hard work the team and our agency put in to creating our sonic toolkit. Winning Best Use of Sonic Branding shows the impact a strong audio identity can have. It’s not just background music - it’s a powerful way to make the brand feel more memorable, distinctive, and unmistakably ours whenever customers hear us.
Kirsty Nisbet
We’re incredibly proud to win Best Host-Read Ad for our Topps Premier League Trading Cards campaign. What made this campaign special was its authenticity. Rather than treating football fans as one mass audience, we partnered with trusted creators deeply embedded within distinct club communities and gave them the freedom to bring the brand to life in a way that felt genuine to their audiences. A huge thank you to Topps for backing such a creator-first approach, and to our brilliant talent across the Sport Social network who brought the campaign to life.
Chloe Yates
Winning Sales Team of the Year is a fantastic accolade for the whole Sport Social team. We’re incredibly proud to see all the hard work recognised by a judging panel of leading industry experts. It reinforces that our vision, values and strategy — combined with real creativity and results — are genuinely resonating with advertisers and helping to grow the podcast industry.
Sophie Hind
"Great audio is the best theatre of the mind. There's more radio, audio, podcasts, storytelling and music - everywhere. It's got to be championed. The best audio has to stand out to capture the ears of the nation. Awards spur on audio creativity and the craft of presentation and technical prowess."
- Steve Parkinson, Marketing Director, Allwyn
Note From The Editor
"Campaign's Audio Advertising Awards celebrates an industry that is evolving with impact and creativity. From podcasts and streaming to audio-first experiences and smart speaker activations, we’re excited to honour the brands, companies and creators who are using the latest trends to craft engaging, impactful stories and redefine the possibilities of audio advertising.”
Lucy Shelley
Technology & Multimedia Editor
Campaign
Calling The Maestros Of Marketing Sound
Join our Judging Panel
We invite the leaders who shape the UK's advertising landscape to lend their expertise and join the prestigious judging panel. As an endorsement from the very heart of the industry, this role carries unparalleled credibility and relevance. We are seeking sonic pioneers who are mastering the art and science of sound and can rigorously assess excellence across the entire, interconnected audio ecosystem, spanning creative radio, streaming audio, podcast advertising and sonic branding.
The British Red Cross is proud to be partnered with Haymarket Media Group, shaping a better future to help millions prepare for, respond to, and recover from crises across the world. By supporting the British Red Cross Disaster Fund, Haymarket Media Group are providing vital funds needed to reach thousands around the world with essential aid. From hurricanes, floods, conflict, and earthquakes, the British Red Cross is here for humanity. In an emergency, every second counts, and with the help of this partnership, the Red Cross and Red Crescent movement are equipped to mobilise rapidly to support those affected, no matter who they are or where they’re from.
Winning a Campaign award carries unmatched weight in advertising and media. As the industry's most trusted brand for decades, Campaign sets the global bar for excellence. To be honoured here is to be recognised not just for great work, but for setting the benchmark in creativity and effectiveness.
Contact Us
AWARDS ENQUIRIES
Amy Milham
Event Manager
E: amy.milham@haymarket.com
P: +44 20 8267 4150
SPONSORSHIP ENQUIRIES
Andrew McArthur
Digital Sales Director
E: andrew.mcarthur@haymarket.com