Mail Metro Media and Cancer Research UK partnered with Vogue Williams' "The Apple and the Tree" podcast to create a powerful branded episode highlighting Childhood Cancer Awareness Month. The campaign aimed to drive awareness about childhood cancer in a deeply personal and authentic manner. Key Objectives The primary goal was to create an emotionally resonant campaign that would educate, inspire, and drive meaningful engagement around childhood cancer awareness. Podcast Concept "The Apple and the Tree" is an intimate podcast format where a parent and adult child engage in revealing conversations about their shared history. For this special episode, Vogue Williams interviewed model Livi Dean, who shared her powerful personal journey from a childhood cancer diagnosis at age 12 to becoming a successful model and advocate. Campaign Strategy The initiative extended beyond the podcast, incorporating branded content across multiple platforms including Mail Online, Daily Mail, and Weekend. A social-first EDITS video package complemented the podcast, creating a comprehensive multi-channel approach. Campaign Messaging The campaign focused on humanizing the childhood cancer experience by telling authentic stories. It highlighted the resilience of children and young people affected by cancer while raising awareness that every day in the UK, 10 children receive a cancer diagnosis, with two not surviving.

A great podcast episode doesn’t finish when you close your app. The end of a truly great episode should be the start of something else. We can probably all think of an episode we’ve listened to that has made us act, whether it’s starting a conversation with someone in real life, booking a ticket to the cinema or, on the odd occasion, doing something truly life-changing. This Branded Episode from the 90s Baby podcast for NHS Blood & Transplant - Do Your Part For Sickle Cell - did just that. The 90s Baby Blood Club was born, resulting in people actually donating blood. At 49 minutes the episode started a conversation featuring the medical professional Dr Emeka Okorocha, fellow podcast hosts within the Black African and Black Caribbean British target audience alongside Fred, Temi and VP from 90s Baby. The conversation continued online and at donation centres long after the episode was released, proving the lifespan of a podcast episode is much longer than a listen through rate.

For over two decades, National Lottery funding has fueled Team GB and Paralympics GB, helping athletes secure 1,000+ Olympic and Paralympic medals. As a partner of Global’s Paris Olympics coverage from Team GB House, The National Lottery expanded its impact through a series of branded podcast episodes on some of Global Player's most popular podcasts. Featuring exclusive interviews with Team GB athletes and Olympic ambassadors, episodes of The Sports Agents, Johnny Vaughan's The Kickabout, Run Pod with Jenni Falconer, and Tom Dean’s Medal Machine showcased how National Lottery funding supports elite training, coaching, and facilities. Star guests included Max Whitlock, Nicola Adams MBE, Sir Steve Redgrave, and Freya Anderson, all sharing their experiences of National Lottery support. Amplified across Global’s extensive network, this campaign boosted awareness (+23% pts) and positive sentiment (+14% pts) towards The National Lottery, reinforcing its role in changing lives and delivering Olympic dreams.

This is a story of how the British Red Cross used the power of sound through podcast content to overcome not just a marketing challenge, but a longstanding charitable behavioural bias. British Red Cross are helping some of the most devasted regions globally. The scale of their work is immense. However, research highlighted that donors were more responsive to charitable pleas that feature a single, identifiable narrative rather than the scale of the problem being faced. We wanted to showcase the individual selflessness behind their work and highlight its critical role and personal impact in responding to crises. To do this, we wouldn’t talk to the scale of devastation or aid shortages globally but instead, we would tell personal stories of people who worked for the Red Cross and get people to hear the stories of their experiences in longer form, quality content. This partnership with the British Red Cross, Acast & Havas Media gave listeners a deeper understanding of the British Red Cross’s efforts. To capture the personal humanity within the British Red Cross, we created Branded Episodes and Social content with the Stompcast, hosted by Dr. Alex George. Episodes featured conversations with inspiring individuals who embody the charity’s mission. We explored the importance of neutrality in humanitarian efforts with Claire to discussions on migration and displacement with Giulia. These garnered over 400,000 views, capturing the hearts of listeners and increasing consideration to donate (our primary KPI) to a high of 29.9 in Q4 2024.

Young male drivers (17-24) are four times more likely to be killed or seriously injured in car accidents than older motorists. Admiral partnered with Global to create an emotional, hard-hitting audio spot as part of their Empty Words campaign—aimed at making young drivers rethink the phrase "Drive Safely." Rather than a scripted ad, Global turned to real-life experience. With the help of Headway, they found Nick Bennett, who, at 18, survived a devastating crash but still lives with its consequences over 20 years later. His raw, unaltered voice tells a gripping story of not just physical trauma but also social isolation, something young drivers could relate to. The spot’s stripped-back sound design and authenticity made it unmissable on Capital Radio’s fast-paced airwaves, delivering an unforgettable message. As Nick said—if it helps just one person, it’s worth it.

This radio ad brings to life the risks associated with copyright infringement by actually appearing to infringe the copyright of a famous 00s hit song in the ad itself.

The Department for Transport’s THINK! campaign targets young male drivers (aged 17-24) who are disproportionately at risk of being killed or seriously injured whilst driving. We were tasked with creating an audio campaign to encourage this audience – who are resistant to traditional safety messages – to watch their speeds on rural roads. Young men are particularly at risk in adverse weather conditions, where their over-confidence and lack of experience leaves them open to making mistakes. Our strategy was to pierce this sense of control by reminding them of the unexpected nature of rural roads. Crucially, we needed to reach them behind the wheel; where they’re closest to making a mistake but also hardest to reach. We created UnXpectdFM – a simulated pirate radio station which disrupted traditional audio feeds to remind young guys of the dangers of unexpected road conditions when they’re driving. Each spot was dynamically served using real-time weather data, to ensure the advice was relevant to conditions they were experiencing. UnXpectdFM enlisted familiar voices from KuruptFM and Top Boy to speak to our audience in their own language, as advice from peers that they wouldn’t reject. UnXpectdFM drove real, potentially life-saving change: with a 97% listen through rate, 42% of listeners reported driving more cautiously in challenging road conditions – a 15% increase on the previous year’s campaign. Thanks to UnXpectdFM, the perceived unacceptability of speeding among young men reached its highest level since

Returning for a second series in 2024, Gaydio in Europe with British Airways lifts the lid on the hidden LGBTQ gems of Europe and aims to inspire and entertain listeners in doing so! The show’s formula is simple; each episode features members of the Gaydio presenting team jetting off on a BA Euroflyer flight from Gatwick to a different destination across Europe. Once they’ve landed, their goal is to get under the skin of the destination from a LGBTQ travellers’ perspective, shining the spotlight on places which may have otherwise gone under the radar. Many listeners will be familiar with popular LGBTQ travel hot spots like Gran Canaria, Sitges and Berlin but how about Seville, Bordeaux or Thessaloniki? This series features insider tips from locals and fun anecdotes from the presenting team as they showcase all that Europe has to offer in the ultimate travel guide for the LGBTQ traveller.

This is a story of how British Red Cross used the power of sound through podcast content to overcome not just a marketing challenge, but a longstanding charitable behavioural bias. British Red Cross are helping some of the most devasted regions globally. The scale of their work is immense. However, research highlighted that donors were more responsive to charitable pleas that feature a single, identifiable narrative rather than the scale of the problem being faced. We wanted to showcase the individual selflessness behind their work and highlight its critical role and personal impact in responding to crises. To do this, we wouldn’t talk to the scale of devastation or aid shortages globally but instead, we would tell personal stories of people who worked for the Red Cross and get people to hear the stories of their experiences in longer form, quality content. This partnership with the British Red Cross, Acast & Havas Media gave listeners a deeper understanding of the British Red Cross’s efforts. To capture the personal humanity within the British Red Cross, we created Branded Episodes and Social content with the Stompcast, hosted by Dr. Alex George. Episodes featured conversations with inspiring individuals who embody the charity’s mission. We explored the importance of neutrality in humanitarian efforts with Claire to discussions on migration and displacement with Giulia. These garnered over 400,000 views, capturing the hearts of listeners and increasing consideration to donate (our primary KPI) to a high of 29.9 in Q4 2024.

Team GB House; an opportunity for Team GB sponsors to engage with fans on the ground in Paris. However, not everyone was going over to France, meaning sponsors being mindful of fans back at home. Global doesn’t know much about winning Olympic medals but they do know how to entertain and engage audiences. A multiple brand partnership was built around Team GB House that could be shaped at different points by different sponsors to make their association with Team GB House work as hard as possible for them back in the UK, all delivered by Global live from Paris.

Turning Tyres into Triumphs: Continental Tyres' Game-Changing Partnership with "The Good, The Bad and The Rugby" Continental Tyres transformed their brand perception and deepened their connection with rugby fans through an innovative partnership with "The Good, The Bad and The Rugby" podcast. This comprehensive collaboration included headline sponsorship, branded segments, and live events, amplifying the Continental Tyres Schools' Cup and showcasing their commitment to the sport. The results were remarkable, achieving significant increases in brand awareness and association with rugby, turning tyres into triumphs!

A sizzling new collaboration between Greggs and Capital, The Jordan is no ordinary bacon roll; it's a bold, flavour-packed creation featuring red sauce, brown sauce, and mustard. Born from a moment of quick thinking and even quicker reactions, this was a brand partnership that turned a quirky on-air debate into a cultural sensation. It all started on the Capital Breakfast Show, when Jordan North passionately defended his unique sauce combo live on air. His declaration? This was the ultimate way to eat a bacon roll. Cue fierce debate, listener engagement, and a golden opportunity for Greggs and Capital to make breakfast history. With just 24 hours to seize the moment, Greggs and Capital worked at lightning speed to bring The Jordan to life—creating a buzzworthy, content-driven media campaign that had to launch the very next day. The result? A social media storm, national press coverage, and a product that fans couldn’t wait to get their hands on. This wasn’t just a breakfast roll; it was a moment, a movement, and a marketing masterstroke.

Betfair, in collaboration with Global and EM, leveraged real-time betting odds to shape election narratives and engage audiences across multiple platforms. By integrating Betfair’s live odds into Global’s renowned LBC coverage, this campaign transformed traditional political analysis, offering a fresh, data-driven perspective on the 2024 U.S. election. Through expertly crafted content, including dynamic video segments and live debates, the campaign positioned Betfair as the definitive source for election betting insights. The inclusion of high-profile broadcasters and political analysts ensured credibility and widespread audience engagement. This innovative approach not only enhanced political discourse but also drove significant traction for Betfair’s platform, reinforcing its leadership in the betting industry. By blending data, media, and storytelling, the campaign set a new benchmark for political betting coverage, successfully capturing audience attention and delivering impactful brand results. Source: Differentology 2024

By 2023, Matalan was facing a huge challenge. Despite high brand awareness, less than 20% of shoppers considered visiting. Years of underinvestment, evolving shopping habits, and increased competition had eroded the brand’s appeal. Our task was to understand why customers had fallen out of love with the brand, so we could reposition it for a brand relaunch in spring 2024. During six months of qualitive and quantitative research across the brand, category and most importantly its customers, we uncovered the core truths that led us to a partnership to spearhead our brand relaunch activity. Global allowed Matalan to engage audiences across multiple touchpoints across their day, with their presenters providing the much-needed human connection with our audiences. Through the partnership we were able to celebrate life’s imperfect moments, creating a strong emotional connection with shoppers. The campaign delivered huge results, improving brand awareness, perceptions, consideration and purchase intent. The activity also delivered the highest ROI of any channel, outperforming TV and heavily contributing to a huge increase in overall marketing ROI.

EuroMillions allure was fading—until we ditched tradition with a bold, audio-first strategy that “dreamed big”. Through the launch of “Rich Beyond My Wildest Dreams” a playful, immersive podcast in partnership with Acast, we turned jackpot dreams into a pop-culture moment. The result? Record-breaking sales, £41.9M raised for good causes, and a renewed sense of wonder around winning big.

Hear From Her: Women in Healthcare Leadership Series podcast seeks to create a healthcare industry that values and promotes gender diversity and equality by advocating for equity at the highest levels, including access to life-transforming research and medicines to close the gender divide and promote healthcare solutions for women, by elevating and empowering women leaders in healthcare through a groundbreaking webinar series. Season 2 of the podcast dove into specialized topics such as digital therapeutics for mental health, patient advocacy in rare diseases, and the growing role of women leaders in healthcare, especially in rare diseases, cancer care, and HIV prevention.

In response to Lloyds’s challenge to highlight their role in supporting small and medium-sized businesses, we created From Start-Up to Stand Out—a series from the team at the High Performance Podcast With 60% of UK businesses failing within three years, the series, led by Jake Humphrey, explored how four Lloyds small business customers defied those odds. Across the series, Jake traveled to meet each business owner, with the aim of gleaning practical advice for business owners. Distributed across a 360 strategy, the series featured podcast episodes, branded content in the High Performance feed, and YouTube videos, amassing 196,000 downloads. Creatively, Jake’s hands-on storytelling—from frying steaks in Norwich to exploring seaweed-based packaging in London—fostered authentic conversations with a whole range of business owners, and to amplify the reach of these conversations, we shared snippets further across the podcast ecosystem, through Sensemaker and The New Statesman, adding nearly a million additional listens. As a testament to its success, Lloyds created an online hub to showcase the series, reinforcing their commitment to championing small businesses. This campaign not only demonstrated excellence in branded podcasting but also delivered measurable growth, meaningful engagement, and lasting value for Lloyds and its audience.

Reigniting the Doctor Who brand as a global franchise needed a disruptive approach to make Radio 1 listeners sit up and listen. This was not going to be the childhood sci-fi series of yesterday - it would be a bold, fresh and inclusive adventure for everyone. What better way to grab attention than having the Doctor himself hacking into the BBC, travelling from the 1960s back to present day, as a complete surprise to R1 Breakfast Show's Greg James? Nostalgic Radio 1 jingles peaked his interest - he was sold by the time his personalised 1960's "Greg James" jingle played. The coverage spilled out of promo space into editorial, sparking a raft of social media posts and chatter.

Admiral partnered with Global to create a spot that would resonate with young drivers with an ‘It won’t happen to me’ mindset. The brief was simple; create something emotional and to put the meaning back into the phrase ‘Drive Safely’ for young male drivers, by empowering meaningful conversations. Clinical psychotherapists advise that risk takers feel invincible - but real-life stories can help them realise the unconsidered consequences of their actions. When it comes to audio, we know that voice communicates much more than the words in a script, the emotional subtext is inescapable. We decided the idea required a genuine story told by a genuine voice…

In collaboration with Pepsi MAX and Spotify, Forever Audio developed a branded experience, which allowed users to compare their musical "pulse" against their nearest city. The campaign was tailored to each individual user by offering a personalised experience thanks to enhanced custom music and sound design crafted by Forever Audio’s music and production team. Users were served location targeted 3D audio spots created by the Forever Audio team, which blended immersive sound design with bespoke music styles that were popular in their respective city, whilst matching the city’s average pulse, or BPM. This was a collaboration between our creative, production, music, digital and client services teams. The audio spots drove users to discover their own unique pulse as part of the branded experience and the shareable element of the campaign encouraged users to share their results with a custom image before listening to their custom built playlist.

Team GB House provided an exclusive opportunity for sponsors to connect with fans both on the ground in Paris and back home in the UK. With not all supporters able to travel, the challenge was to create an engaging, inclusive experience that maximised sponsor visibility across multiple platforms. Global, experts in entertainment and audience engagement, crafted a multi-brand partnership that brought Team GB House to life. By allowing sponsors to tailor their involvement at key moments, the activation ensured maximum impact and brand alignment. Delivering live from Paris, Global transported the excitement of the Games back to UK audiences, ensuring fans felt part of the action. Through dynamic content, live coverage, and strategic brand integration, Team GB House became a standout sponsorship and live event success—celebrating the spirit of the Olympics while driving meaningful engagement for fans and sponsors alike.

Live podcasting can sometimes feel a little drab. You sit in the audience watching something which feels like it was only designed to be listened to. However for this partnership the challenge British Airways Holidays (BAH) presented to Acast & MG OMD was to, ultimately, make people change their way of thinking. So a standard approach to a live podcast experience was never going to work, the solution demanded we do things differently. We might not all be able to agree on what makes a perfect holiday, but we do all know that being on holiday is a true sensory experience. So for this groundbreaking partnership, BAH partnered with Fearne Cotton’s Happy Place podcast to create a one-of-its-kind, multi-sensory campaign that came to life across the entire podcast ecosystem and culminated in an immersive holiday experience at the Happy Place Festivals.

EDF faced a critical moment in Britain's competitive and environmentally conscious energy market. Instead of merely competing, EDF emerged as a leader in sustainable power, gaining consumer trust and driving a green energy revolution. They leveraged audio to deeply connect with audiences, turning passive listeners into advocates for clean energy. As the UK's largest zero-carbon electricity generator, EDF's extensive wind, nuclear, and solar infrastructure protected consumers from global price fluctuations. However, in 2024, amidst a crowded market of sustainability claims, EDF needed to stand out. Their goal was to promote renewable energy solutions and reinforce their brand as trustworthy and environmentally responsible. EDF's campaign had three media objectives: increase consideration among eco-conscious audiences, maximize awareness with effective national reach, and outperform competitors by increasing share of voice. Audio was central to this strategy, using linear radio for broad coverage, digital audio for targeted engagement, and podcast sponsorship for relevance. The campaign's impact was significant, with EDF rising in brand awareness, increasing total accounts by 15.1%, and boosting sales of their EV tariff by 40%. Consideration and favorability rates surged, and key messages about EDF's sustainability efforts resonated strongly, driving a notable increase in perceptions of EDF as a leader in sustainable energy.

Radox faced a dual challenge: a cost-of-living crisis pushing consumers toward cheaper alternatives and a significant gap between brand recognition and preference. Their core audience—busy "Do-ers" (workers, parents, carers)—needed more than price cuts; they needed an emotional connection. Research showed 78% of UK consumers linked fragrance to mental well-being, presenting an opportunity to position Radox as an affordable mood booster. To resonate with "Do-ers," Radox launched a data-driven, personalized audio campaign, "Ode to Do-ers," featuring dynamically generated poems. Live data signals—including weather, time of day, and day of the week—determined which Radox Shower Gel and fragrance best suited the listener’s moment. With 125 possible variations, the ad adapted in real time, transforming a 30” spot ad into a moment of affordable self-care. Mindshare and AMA collaborated to create immersive audio, integrating adaptable poetry, sound design, and a nostalgic soundtrack ("Something Kinda Ooooh" by Girls Aloud). Voiceover artist Mia Vore provided a warm, relatable delivery, recorded at The Voiceover Gallery that ensured consistency across variations. The DAX platform processed live data to assemble each unique ad in real time, targeting key morning and evening shower moments. A brand lift study by Radiocentre measured the campaign’s impact. By transforming a standard ad into a personalized self-care moment, Radox strengthened its emotional connection with consumers, reinforcing its position as a go-to affordable mood booster.

This is a story of how the British Red Cross used the power of sound through podcast content to overcome not just a marketing challenge, but a longstanding charitable behavioural bias. British Red Cross are helping some of the most devasted regions globally. The scale of their work is immense. However, research highlighted that donors were more responsive to charitable pleas that feature a single, identifiable narrative rather than the scale of the problem being faced. We wanted to showcase the individual selflessness behind their work and highlight its critical role and personal impact in responding to crises. To do this, we wouldn’t talk to the scale of devastation or aid shortages globally but instead, we would tell personal stories of people who worked for the Red Cross and get people to hear the stories of their experiences in longer form, quality content. This partnership with the British Red Cross, Acast & Havas Media gave listeners a deeper understanding of the British Red Cross’s efforts. To capture the personal humanity within the British Red Cross, we created Branded Episodes and Social content with the Stompcast, hosted by Dr. Alex George. Episodes featured conversations with inspiring individuals who embody the charity’s mission. We explored the importance of neutrality in humanitarian efforts with Claire to discussions on migration and displacement with Giulia. These garnered over 400,000 views, capturing the hearts of listeners and increasing consideration to donate (our primary KPI) to a high of 29.9 in Q4 2024.

In an innovative collaboration between Acast, Google Pixel and EssenceMediacom, we delivered a social-first campaign showcasing the power of Gemini Live, Google Pixel’s personal AI assistant, to solve everyday dilemmas. Tasked with demonstrating how this cutting-edge technology can provide real solutions, we took advantage of the ‘listener questions’ sections from some of the UK’s most popular podcasts. Rather than focusing on podcast content alone, we created over 12 hours of social media-focused content, producing ten 60’’-120’’ videos shared across podcasters’ Instagram & TikTok feeds. With talent like Rio Ferdinand, Peter Crouch and Katherine Ryan, these videos used humour to address dilemmas ranging from dealing with office antics to how to stop your partner calling you “Squishy” in public. By naturally integrating Gemini Live into regular content formats, we avoided forced product placement and fostered authentic engagement with audiences. Google Pixel and EssenceMediacom also amplified the campaign through targeted 6’’ and 15’’ video ads on YouTube, turning podcast content into promotional pre-rolls. The results were outstanding, with over 450,000 listens, 22 million social plays and millions of YouTube impressions. The campaign proved how AI can help solve everyday challenges, all while engaging audiences with relatable content from the voices they trust.

Adobe Express was built for solopreneurs—they just didn’t know it existed. A podcast ad wouldn’t change that. We had to do more than tell them about it. We had to make them need it. Enter The Manifest-o Method—an idea that took the thinking behind one of the UK’s favourite entrepreneurial podcasts, The Diary Of A CEO, and made it real. Something solopreneurs could use. A way to define what they stood for, distil it down, and turn it into something powerful—a manifesto built with Adobe Express. Steven Bartlett launched it on his podcast, sharing Flight Studio’s own manifesto through reads, explainer videos, and behind-the-scenes content. Then it took on a life of its own. Davina McCall created her Midlife Manifesto on Begin Again. Paul C. Brunson shaped a Manifesto for Better Conversations on We Need to Talk. Adobe’s Express Collective—micro-influencers and small business owners—picked it up, bridging high-profile voices with local entrepreneurs. A £10,000 prize fund turned listeners into creators. The conversation moved fast. YouTube, TikTok, Facebook, LinkedIn, Instagram, and carried it beyond the audio podcast. Listeners became participants, actively using Adobe Express rather than just hearing about it.

MGOMD Partnerships Team came to Acast with a challenge: How could we show to summer loving Brits that Ring can give them peace of mind over the warmer months? Our answer was "Summer Secured" - a campaign that transformed an authentic podcast moment into viral social content. Partnering with Staying Relevant podcast hosts Sam Thompson and Pete Wicks, the goal of our “Summer Secured” campaign was to demonstrate how Ring provides reassurance by allowing users to check on their homes remotely, especially during the summer months. The collaboration started with a lighthearted audio sponsorship where Sam and Pete discussed their summer plans, highlighting the security and peace of mind that Ring offers. They humorously revealed Sam's habit of making Pete wait outside and interact through the Ring doorbell. Inspired by this, the Acast Creative team developed a social media sketch showing Pete dancing outside Sam's house before being granted entry - all filmed through Ring's Video Doorbell. This blend of entertainment, filmed in the heat of the Summer so Pete's frustration was genuine, and product demonstration resonated perfectly with audiences and aligned with the podcast's playful dynamic. The campaign exceeded expectations with 500,000 plays and a 2.9 million reach. Delivering 115% over target on audio placements and achieving 74% brand recall, we created a viral moment that transformed home security into entertainment, with viewers declaring it the "Best. Ad. Ever."

As part of its community-centred strategy, Asda launched the "Cashpot for Schools" initiative to support UK primary schools by raising up to £7.5 million through customer participation. To bring the campaign to life, Asda partnered with AMA, leveraging their expertise in dynamic audio to deliver hyper-localised and engaging messaging at scale. The campaign used personalised audio ads featuring county-specific callouts, real-time fundraising updates, and countdown messages to create a sense of connection and urgency. AMA’s technology also enabled the scalable use of celebrity voice talent, with Joe Wicks lending his voice to the campaign. Dynamic audio played a key role in the campaign's success, helping Asda engage more than 21,500 schools, raise over £5 million, and strengthen its role as a champion for local communities. Working with AMA, Asda demonstrated how technology can amplify purposedriven initiatives and drive meaningful impact nationwide.

DAX ID is Global’s pioneering identity solution, designed to revolutionise audio advertising targeting and measurement. As part of DAX; Global’s industry-leading programmatic outdoor and audio platform, DAX ID enables advertisers to reach and re-engage audiences seamlessly across multiple devices with greater precision than ever before. This innovation leverages first-party data, AI-driven insights, and cross-device tracking to ensure ads are delivered to the right people at the right time, improving campaign efficiency and reducing wasted impressions. Advertisers gain deeper audience insights, enhanced attribution, and better personalisation, driving stronger engagement and brand recall. DAX ID is setting a new standard in digital audio advertising, giving brands a smarter, privacy-compliant way to connect with audiences in a fragmented media landscape. By combining intelligent data with premium audio inventory, Global continues to lead the charge in ad-tech innovation, shaping the future of programmatic audio.

Azerion's Hawk Platform harnessed the power of Captify search data to revolutionise digital audio advertising for Dunelm. By integrating real-time search insights with premium audio supply, the campaign achieved measurable success across key performance metrics, delivering exceptional brand awareness (+13%), significant search uplift (+58%), and increased in-store footfall (2000+ visits). This innovative approach showcased the unparalleled synergy of data-driven targeting and advanced digital audio activation, setting a new benchmark for campaign impact.

The relationship between podcast hosts and their loyal listeners is as close as it gets in media. Where else do listeners share their real-life problems, trusting talent to help solve them? It’s a dynamic you’re unlikely to find outside one setting - the ‘dilemmas’ sections of the nation’s biggest podcasts. These segments are a staple of comedy, sports and all sorts of other podcasts, but the format hasn’t seen much innovation - until now. Enter Google Pixel with Gemini Live. Gemini Live, Google’s new conversational personal AI assistant feature, lets users talk through real-life issues—brainstorming ideas, thoughts, and, crucially, dilemmas. To showcase its potential, Google Pixel partnered with EssenceMediacom and Acast to bring the conversational power of Gemini Live to some of the UK’s biggest podcasts. For the first time, listener dilemmas were tackled using Google Pixel’s unique solutions, offering fresh perspectives alongside our hosts. All with the ambition of showcasing how helpful AI can be in people’s everyday lives and in turn drive consideration for Google Pixel. With household name talent like Rio Ferdinand, Katherine Ryan, Giovanna Fletcher, Peter Crouch, and Abbey Clancy, we put Google Pixel and Gemini Live in the hands of trusted presenters to show how helpful and intuitive the feature can be. This partnership came to life across audio, social and paid media, delivering over 450,000 listens, and over 40m views across social media, with engagement rates smashing benchmarks.

When we use energy matters as The National Grid is powered by a mix of both renewable and non-renewable sources, the balance of which fluctuate throughout the day, meaning there are greener times of day to use energy. To help more people to identify these times at home, we created Power Nap, a new Amazon Alexa Skill to report on the levels of renewable energy powering your home, right now, in real-time. Voiced by the calming tones of James Norton, Power Nap draws inspiration from meditation apps to bring zen vibes and more mindfulness to home energy use. Power Nap is powered by our Greener Grid API, proprietary tech we built to plug into the National Grid to determine when the network is being powered by higher levels of renewable energy and was developed in collaboration between Goodstuff, Assembly, Saatchi & Saatchi and Say It Now.

EuroMillions allure was fading—until we ditched tradition with a bold, audio-first strategy that “dreamed big”. Through the launch of “Rich Beyond My Wildest Dreams” a playful, immersive podcast in partnership with Acast, we turned jackpot dreams into a pop-culture moment. The result? Record-breaking sales, £41.9M raised for good causes, and a renewed sense of wonder around winning big.

Becki Salmon is a rising force in commercial audio, gaining experience across client, publisher, and agency roles - all before the age of 30. Currently, Becki drives audio innovation at Hearts & Science, as seen in her high-impact campaigns with key clients Peloton, The National Lottery and JLR. Her strong strategic vision and proven revenue growth has gained industry recognition (Campaign's Top Audio Ads for the Year), positioning her as an undoubted rising star, destined to help shape our industry's future.

Euan joined RadioWorks with just one year of Outdoor advertising experience and no prior audio background. However, his natural aptitude, keen attention to detail, and exceptional work ethic quickly made him an invaluable part of the team. In under 18 months, he has become one of the company’s most trusted planners, managing 20 accounts, including several top 10 highest spenders. Euan consistently challenges briefs, delivering innovative and strategic solutions for clients. His reliability and integrity have earned him strong relationships, making him a trusted partner in media campaigns. In addition to his planning role, he takes on Client Services responsibilities for five key accounts, demonstrating his versatility and dedication. Beyond his core responsibilities, Euan actively promotes RadioWorks’ broader services, identifying opportunities for Creative Partnerships and Maple Street Creative. His commercial awareness and drive to learn have seen him contribute to new business projects, further strengthening the company’s success. In 2024 alone, Euan planned over 157 campaigns, generating more than £3.8 million in revenue. His exceptional client relationships, innovative approach, and commercial acumen set him apart as a rising star in commercial audio advertising. With his unwavering commitment to excellence and ability to drive revenue growth, Euan is already making a significant impact on the industry.

2024 has been another landmark year for Adelicious, the UK’s fastest-growing independent podcast hosting and monetisation network.

Audio media owners talk about how audio is the audiences’ companion throughout the day, and it is - but it is so much more than that. Audio plays so many roles in our lives; be that Radio, Music Streaming, Podcasts or audio ads in Mobile Gaming. DAX Audio is the only place where advertisers can share every audio moment with audiences. Our ambition this year as market leader was not only to keep up our strong history of innovating over the last 10 years, but to ensure our advertisers continue their love affair with audio into the next 10 years.

Acast Sales are a small + mighty team, continually defying challenges - economic, talent, inventory and resource amongst them - to position ourselves as market leader. We put our clients and agencies front and centre of everything we do, taking pride and delight in the full package, we’re audio first, but not only. With a focus on diversity, inclusion, and mental well-being being carried through in our external relationships and development, we’re committed to a truly collaborative, innovative and inclusive audio landscape. We’ve delivered all important revenue growth, across Agency Groups - OMG landing 50% YoY growth, Brands - Google up 74% and direct client count 137% up and have reaped the rewards of an Ex London focus to our strategy, with Mediacom Manchester delivering 230% growth, and a whole bunch of great new friends along with it! Across the year we amped up our client engagement efforts, hosting 18 exclusive housewarming events in our newly opened UK headquarters, offering immersive experiences like Q&As with top podcasters, and open studios for agency partners. Our Audio VIPs program gave key industry players early access to innovative opportunities, strengthening relationships and boosting Acast's visibility across the audio market. We’re pioneering the OmniChannel Audio approach too, we start with audio and end up everywhere, to create an experience that resonates with advertisers and consumers alike - 84% take action after encountering Omnichannel campaigns. In summary, you could say - we have fun, we work damn hard, and people tend to like us!

Winning Sales Team of the Year last year set a high benchmark—but in 2024, we didn’t just meet expectations; we redefined success with a bold, market-first strategy that delivered exceptional client results.

Podcasting is in a state of flux. Never before has the question “what is a podcast?” been more relevant. Over the last year there has been one creative team which has helped more brands, creators and audiences make sense of that question. In the process of doing so, Acast Creative has delivered real business results, brilliant listening experiences and campaigns that perform in audio and beyond. From launching attention-grabbing campaigns featuring top tier talent for some of the world’s most well-known brands to telling stories that really matter through their work with non-profits, Acast Creative have proven themselves to be one of the UK’s most adaptable, skilled and innovative creative teams - with the results and awards to back it up.

From podcasts to hit entertainment TV; from national sporting moments to charity branding, content bundles and children's programmes; BBC Creative’s Audio team creates a smorgasbord of audio promotions every year. They push creative, technical and media boundaries, telling stories in fresh and innovative ways for the listening audience. They're a small team, but they pack a huge creative punch. They know it's a privilege to promote BBC content - and they're determined to do it justice.

Forever Audio is a powerhouse of creativity and innovation. Our Creative and Production team have delivered award winning audio campaigns that captivate and inspire in our Tottenham Court Road facility. By blending imaginative storytelling with precise sound design, we ensure each campaign resonates with target audiences to achieve our client’s objectives. We craft stories that inspire and connect audiences through the power of sound. We don’t just produce audio; we craft immersive brand experiences that deliver results. Our diverse team of sound engineers, producers, composers, and creatives provide seamless end-to-end audio solutions across commercial, branding, and content projects from initial brief to the final mix. This can be anything from sonic logo creation and bespoke music composition, to writing podcast host reads and audio adverts, working with global brands on their audio strategies, or casting, producing and mixing trailers, shows and fully immersive long-form audio content. As an independent agency, we embrace pushing the boundaries of traditional audio to showcase how sound can engage listeners. Collaboration is central to our success, and our integrated approach ensures every campaign benefits from a shared pool of expertise and creativity. Our dedication to understanding client needs allows us to deliver world class audio solutions that exceed expectations.

In the last 12 months Maple Street Creative has produced over 500 ads for more than 200 advertisers, always delivering the highest standard of production alongside a seamless client service. Our continued year-on-year growth is testament to the talent of our team, the outstanding work we deliver and the strong relationships we build. We’re trusted by many brands, including, Amazon, NHS, Primark, National Rail, the Rugby Football Union, Xero and a range of clients in our specialist sectors of publishing, charities, and live events. This past year has seen us continue to evolve with the industry and the needs of our clients. We’ve pushed the boundaries of Out of Home advertising, developed branded content within podcast partnerships and helped brands including Greene King and Tinder deliver Dynamic audio campaigns. We’ve excelled beyond short form audio, with our Producers working on numerous podcasts for clients including multinational company, Diageo, global law firm, Baker McKenzie, and media agency, Pashn. We’re a small team with incredibly high standards, that we consistently deliver. The new clients we’ve won over to audio advertising, along with our happy long-standing partners, speak to the ease of our processes and the impact of our results. Maple Street Creative breaks the third rule of business; creating audio for brands efficiently, inexpensively, and effectively.

Beccy Smith has been at Maple Street Creative for just three years, and during that time she’s become a vital member of the team, rising from Assistant Producer to Producer. Beccy guides clients from all sectors through the production process, and has worked on campaigns for global brands including LinkedIn, Tinder, Mars and Xero. She has developed a particular passion and expertise for Publishing and Live Events commercials, two of Maple Street Creative’s specialist sectors. Beccy has innovated the increase of authors featuring on ads and creates soundscapes that bring books to life, which receive consistent praise from clients that include Pan Macmillan, Simon & Schsuter and Quercus. Beccy is equally exceptional with another Maple Street Creative key sector, Charities, and takes great care to craft engrossing, memorable, and empathetic ads that engage with potential donors in a highly competitive market. Alongside audio ads, Beccy has worked on partnerships with Braun, the Royal Navy, the Department for Education, and QVC. These treatments resonated with audiences in new ways and bring an authentic trust that augments the consumer’s relationship with the brand and its messaging. Beccy’s creative work and attention to detail has been championed by clients and agencies alike, and if her ascendancy were now recognised by the industry, she would be a worthy winner of such a prestigious accolade.

In his first year at Acast, Benjamin Wynne-Davies has proven himself to be a standout creative in podcasting, blending a deep passion for the medium with an instinctive understanding of what makes branded content resonate. His meticulous approach to both the fandom of each show and the specific needs of brands has resulted in campaigns that provide genuine value to audiences, brands, and podcasters alike. Ben's work on the British Red Cross x Stompcast partnership highlighted his ability to create impactful content that goes beyond the expected. By pairing Stompcast with 3D audio documentaries that transported listeners to global crises, Ben produced a campaign that achieved 400,000 views, an 87% listen-through rate, and helped elevate the charity’s mission. His first year in the industry has seen him pull together an remarkable portfolio of diverse, varied and outstanding work, from hilarious campaigns like the viral Ring doorbell stunt with Sam Thompson and Pete Wicks, generating 2.9 million impressions, to the insightful BT Business Network roundtable, which garnered 183,000 views and an 88% LTR. Ben consistently delivers content that strikes that ever-elusive balance between audience engagement, podcaster buy-in, and brand success.