Steve has been Marketing Director of The National Lottery's family of games for two years. He joined from Bauer Media and Emap where he had been Managing Director and Marketing Director of their national radio stations for several years - from Magic, KISS and Absolute Radio through to Jazz FM and Planet Rock. Previous to that Steve managed Heart 106.2, LBC and Galaxy Radio. He loves radio and audio, and is delighted that Radio, econometrically, continues to be a phenomenal driver of business for The National Lottery. Steve is most proud of creating KISSTORY, MAGIC Soul and Musicals, and Scala before it became the classical sister Magic Classical. Steve championed talent from Rickie Melvin and Charlie then Jordan and Perri through to Tyler West on KISS through to Ronan Keating on Magic and Jamie Laing on heat radio (before he landed prime role at Radio 1).