As Head of Channel Engagement at Barclays, I lead strategy and delivery for marketing communications, advertising and events in the intermediary market - connecting with brokers who influence billions in mortgage lending. My approach blends insight, creativity and innovation to transform how we engage audiences. A key highlight is Mortgage Insider, the podcast I conceived and launched to inform and inspire the broker community. Within three months, it won Marketing Campaign of the Year and peaked at #12 on Apple Podcasts - an exceptional achievement for a niche audience. This success reflects my passion for audio as a channel that builds trust through authentic voices and compelling storytelling. Other achievements include: Driving a 100-point uplift in NPS through enhanced broker engagement Designing an award-winning multi-channel marketing programme spanning advertising, events and digital content Championing service improvements that strengthened long-term partnerships and brand sentiment My philosophy is rooted in empathy and clarity - listening deeply to clients and partners, understanding their needs, and ensuring every touchpoint adds value. Recognised as a dual Marketer of the Year winner and named Elite Woman of the Year, I combine strategic leadership with a love for audio innovation to deliver marketing that resonates and performs.