A creative leader and passionate advertising dweeb, Rich is currently the Creative Director and & Head of 4Voice, Channel 4's in-house tone of voice, scripting and audio design agency. He's worryingly obsessed with compelling brand storytelling and a big believer that collaboration's the key to great creative. Well, that and biscuits (preferably choccy Hobnobs). He's also Co-Founder and Director of Good Guy Films because who needs sleep.