Dave has been on a 25 year of the creative industries. His career began working as a music producer and songwriter for the likes of Kylie Minogue, Lily Allen, Gorillaz and The Verve as well creating music for brands like Hugo Boss and VW. Music took him into the orbit of creative agencies, where he soon became a seasoned creative director for global brands like Subway, Amazon, Playstation, Carlsberg and Audible. He founded the creative shop Above+Beyond in 2012, before exiting and joining Fold7 in 2021.