Sam began her media career in audio sales at Emap in 2005 and has since played a key role in developing industry tools and systems that streamline audio buying. She also sits on the JICRIT board, responsible for overseeing J-ET. Sam has delivered multiple award-winning bespoke media campaigns, including a Campaign Grand Prix for Samaritans. She also led the first agency team to retain Media Week's Best Use of Audio award for two consecutive years with On the Beach and OVO. A committed champion of audio, Sam regularly speaks at industry events, delivering panels and keynotes at The Podcast Show, Radiocentre's Tuning In, and Adwanted's Future of Audio.