Samira is an Ipsos expert on brand and communication work, with 20 years of experience spanning creative and research roles. She leads Ipsos’ early-stage campaign development offer, is a thought leader on ad effectiveness, and works with clients to adopt a misfit mindset and make bolder, highly creative campaigns that audiences value. 
She has deep ties with audio advertising as she worked in radio for several years, writing, hosting, composing music or and producing long form content.