I've been a copy writer and creative director for over 20 years. In that time I've worked with some great brands like Nationwide, Barclay's, Jaguar, American Express, Sainsbury's, Virgin and Tesco (my current favourite obviously) and for some great agencies like TMW, Proximity, BBH and Havas. I love audio creative for its immediate impact and (if done well) lasting resonance. Recently I've been working on a lot of personalised audio - which I feel has a huge role to play for big brands who want to speak in a more intimate and targeted way to their customers.