Awarded to the best audio advertisement that demonstrates creativity, innovation, and high production quality. Judges will evaluate the advert's ability to capture the audience's attention and deliver the brand's message in a compelling way. Includes any form of audio advert, from radio, podcasts, streaming, apps & games.

This award recognises innovation in branded content podcasting, including creativity in format and execution. Judges will look for delivery of commercial goals, audience figures and evidence of growth and/or added value for the brand. Evidence of how the podcast team adapted and/or innovated to suit business conditions will also be considered by the judges.

This award recognises innovation in branded content podcasting, including creativity in format and execution. Judges will look for delivery of commercial goals, audience figures and evidence of growth and/or added value for the brand. Evidence of how the podcast team adapted and/or innovated to suit business conditions will also be considered by the judges.

The award recognises branded podcast episodes or spin-offs that demonstrate exceptional storytelling while seamlessly integrating the brand's messaging. Judges will evaluate the brand's relevance and how effectively it aligns with the podcast's identity, creating a memorable and enjoyable listening experience. Judges will also look for measurable impact on brand awareness and listener engagement, and long-term value for both the podcast and the brand.

This award will be granted to a partnership through broadcast, podcasting or streaming that showcases collaborative innovation and strategic alignment between the brands involved. The winning partnership will demonstrate a unique and mutually beneficial approach, driving value for both brands while aligning with their long-term objectives and goals.

This award demonstrates experiential or live brand experiences that effectively connect with the audience beyond the audio medium. Judges will evaluate the creativity, execution, and impact of the activation. The winning entry will have effectively leveraged the power of live events or interactive experiences to forge a deeper connection with its audience, leaving a lasting impression and fostering brand loyalty.

The award recognises exceptional and innovative utilisation of sound and audio elements to create a powerful and recognisable brand identity. Entries in this category should demonstrate a memorable integration of sound, music, voice, or other auditory elements to enhance brand recognition, evoke emotions, and strengthen the overall brand experience.

Awarded to the best audio campaign that demonstrates creativity, innovation, and high production quality. Judges will evaluate the campaign’s ability to capture the audience's attention and deliver the brand's message in a compelling way. Includes any form of audio advert, from radio, podcasts, streaming, apps & games consisting of a minimum of three executions.

Sound is a powerful emotional influencer meaning that audio advertising can play a powerful role in building brands in the longer-term. This category awards campaigns that have committed to audio strategically over time to build the brand. The entry should clearly identify the role for audio alongside other media (if used) and include strong evidence of the effect of audio on brand-related metrics and/or long-term business growth.

Awarded to consistent excellence in audio craft. Includes but is not limited to script, performance, production, sound design and editing.

This award honours the most sophisticated, creative and effective commercial campaign of the year, which delivers on commercial objectives for clients through medium of delivery, concept and audience engagement.

This award celebrates excellence in utilising voice-activated technology, such as voice assistants and smart speakers, to create innovative and engaging advertising experiences. This category recognises advertisers who have successfully harnessed the potential of voice-activated technology to connect with their audience in new and compelling ways.

This category seeks to recognise the most innovative and effective application of artificial intelligence (AI) in audio advertising or branded content. Judges will be looking for evidence that the entrant obtained consent for its use of AI and followed the ISBA-IPA joint principles on generative AI in advertising.

This award celebrates outstanding creativity and execution in integrating dynamic audio elements within an advertisement. Judges will be looking for entries that demonstrate innovative and imaginative applications of dynamic audio, elevating the overall impact of the advertisement. The winning entry should deliver personalised and contextually relevant audio experiences, engaging the audience on a more profound level. Ultimately, the award will recognise dynamic audio's measurable impact in terms of increased engagement and audience response, setting new benchmarks for the future of audio advertising.

This award recognises work which demonstrates a commitment to sustainability and environmentally friendly practices. Judges will evaluate entries based on campaign or production environmental impact, educational value, and creativity. Ethical practices and audience engagement will be considered, along with the potential long-term impact of the campaign on promoting sustainable behaviours. The award aims to recognise and honour initiatives that go beyond compelling messaging, actively contributing to a greener and more sustainable world.

Judges will evaluate entries based on precise audience targeting, leveraging data-driven strategies to optimise ad relevance and engagement. Seamless integration with the overall marketing strategy and measurable results in terms of audience reach, engagement, and conversions will be key considerations. The award aims to recognise campaigns that leverage programmatic audio advertising to its fullest potential, delivering compelling and effective messages to the right audience at the right time.

This award celebrates outstanding social media strategies that enhance the impact of an audio advertising campaign. Judges will evaluate entries based on the creativity and originality of the social media content. The award will recognise campaigns that excel in audience engagement, fostering meaningful conversations, encouraging user-generated content, and creating a vibrant community around the audio advertisement. The winning social strategy will demonstrate the power of combining audio advertising and social media to create a compelling and immersive brand experience.

This award acknowledges exceptional efforts in leveraging insights and research to enhance the effectiveness of audio advertising campaigns. Judges will evaluate entries based on the depth of the research conducted to understand the target audience, market trends, and consumer behaviour. Innovative research methods that provide unique perspectives and uncover untapped opportunities will be valued, as well as the measurable impact of the insights on campaign results. The winning entry will exemplify the power of research-driven strategies in elevating audio advertising to new heights of effectiveness and audience engagement.

This award recognises excellence and innovation in the field of audio advertising technology, specifically focusing on the performance and impact of audio ad exchanges, demand-side platforms (DSPs), and supply-side platforms (SSPs). This category honours platforms that have demonstrated exceptional capabilities in facilitating the buying and selling of audio ad inventory, optimising ad delivery, and enhancing the overall audio advertising ecosystem.

Audio is highly effective at driving immediate results. This category celebrates the campaigns that have been planned to boost results in the short-term. The entry should demonstrate how audio was used and include hard evidence of success using measures such as foot-fall, sales, online response, etc.

With the ability to generate high reach and share-of-voice for advertisers, audio can really help kick-start new launches. This category awards campaigns that have made significant use of audio as part of a launch media strategy. The entry should explain the role audio played within the mix and provide evidence of effectiveness on measures such as awareness and sales.

This award honours the publisher, platform, or network that fosters exceptional audio advertising delivery. Quality, reach, collaboration, audience diversity, targeting capabilities, insights and the use of innovative ad formats to enhance the overall audio advertising experience will all be taken into account. The winning company should provide robust measurement and analytics tools, successful partnerships with brands and content creators, and seamless ad integration.

This award recognises the agency that demonstrates exceptional expertise and specialisation in audio advertising. Judges will consider the agency's proven track record in delivering successful campaigns within this specific medium and its ability to meet clients' advertising objectives effectively. The winning agency will stand out for its commitment to excellence, creative prowess, and ability to drive results through the power of audio advertising.

This category is open to candidates that have been working in commercial audio roles for under 5 years. This award celebrates an up-and-coming talent that has shown exceptional skills and achievements in driving revenue growth within the audio advertising industry. Judges will evaluate the rising star's ability to build and maintain strong relationships with clients and brands, demonstrating a deep understanding of their advertising needs and objectives. The winning candidate should showcase innovative sales strategies and a proactive approach to identifying new business opportunities.

This category is open to candidates that have been working in creative audio roles for under 5 years. The award celebrates an emerging talent in the field of audio advertising creative, recognising an individual who has demonstrated exceptional creativity and innovation in their work. Judges will consider the rising star's ability to craft engaging and memorable audio ads or brand partnerships that resonate with audiences and effectively convey the brand's message.

This award celebrates a content creator who has demonstrated innovation and collaboration to nurture brand partnerships. Judges will evaluate the creator's ability to seamlessly integrate brand collaborations into their content, delivering authentic and value-driven experiences for both the audience and the partnering brands. The winning candidate should showcase a proven track record of forming successful, long-term relationships with brands that align with their own mission and values. This award aims to honour an individual who has exemplified excellence in building and sustaining brand partnerships, contributing to the growth and recognition of the podcasting industry as a powerful platform for meaningful collaborations.

This award recognises the very best in sales teams who have evidence of financial success, collaboration with brands and agencies, innovation and an acknowledgement of advertiser needs, as well as the media owners’ audience. The winning team should showcase a strong track record of building and maintaining long-term relationships with advertisers and agencies, fostering trust and mutual success. Additionally, the sales team of the year should display effective teamwork, communication, and adaptability in navigating the ever-evolving landscape of audio advertising. This award aims to honour the sales team that has made a significant impact on the industry, contributing to the success and recognition of audio advertising as a powerful and effective medium for brands.

This award celebrates an exceptional creative or production team that has demonstrated outstanding talent, innovation, and contributions within the audio advertising industry. Judges will evaluate the team's ability to conceptualise and execute captivating and memorable audio campaigns that resonate with audiences and effectively promote brands. The winning team should showcase a fresh and innovative approach to storytelling, sound design, and messaging, pushing the boundaries of traditional audio advertising.

This prestigious award recognises an audio advertiser that has demonstrated outstanding achievements and innovation within the audio advertising landscape. Judges will evaluate the advertiser's ability to craft compelling and effective audio campaigns that resonate with the target audience, driving brand awareness and engagement. The winning advertiser should showcase a creative approach to messaging, leveraging the power of sound to deliver impactful and memorable brand experiences. This award aims to honour the advertiser that has made significant strides in pushing the boundaries of audio advertising, contributing to the growth and success of the medium.