2024 SHORTLIST
Colourtext & Adwanted UK - Word Count Matters
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Indeed Job Jukebox - Forever Audio and EssenceMediacom
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Let's open up about gambling
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Ensemble
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Global's DAX
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Hubvisor and Deezer - Doubling programmatic audio revenues with a never seen before, open and neutral ad tech orchestration system
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Boots Pharmacy: You Can Count on Us
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Currys & Bauer for Black Friday 2023
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Stopping the UK's Biggest Heart
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Acast & E.On Next Power up for Change.
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BRITA 'clear on bottled water'
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The Science Behind Your Salad - A podcast from BASF by Fresh Air Production
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Adelicious - Platform, Publisher or Network of the Year
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Bauer Media
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Global's DAX
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Forever Audio - Best Agency for Audio Advertisers 2023
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Kalua
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Amy Pearce
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Ben Hauke
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Eddie Scott
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Pierce Tully
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Indeed Job Jukebox - Forever Audio & Essence Mediacom
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Stopping the UK's Biggest Heart
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Adelicious - Sales Team of the Year
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Bauer Media Advertising
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Octave Audio Sales Team
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Acast Creative
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Forever Audio - Production Team of the Year
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Fresh Air
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Global's Creative Team
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Capital's Jingle Bell Ball with Barclaycard by Global / M&C Saatchi Sport and Entertainment
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Unlocking The Power Of Connected Commerce For L'OR
Every Jingle Rings a Bell for someone with Dementia
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HSBC UK Safe Spaces
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Lancashire Constabulary Officer Recruitment
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Starling Bank Travel Campaign 2023
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TFL’s Tour of Soho
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Accounts Deceivable
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The Science Behind Your Salad - A podcast from BASF by Fresh Air Production
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The She-Wolf Investor - Female Folio
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Upfront - A podcast from IRESS by Fresh Air Production
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FitnessGenes Podcast Launch Campaign
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Stopping the UK's Biggest Heart
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A Little Bit Richer - A podcast from Legal & General by Fresh Air Production
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A Prison's Guide To...
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DISH
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Pack Your Bags
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The Burger Files
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William Hill presents Up Front with Simon Jordan
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Anthony Joshua stars on That Peter Crouch Podcast for DAZN
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FCA Scamsmart: Don't Believe Your Ears
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Losing your life savings is sadly all too common for many in the UK as scammers embrace increasingly advanced techniques to trick people out of their pension funds. With reports of pension scams rising by 45%, this is just the tip of the iceberg: the Financial Conduct Authority (FCA) estimate that just 1 in 5 scams are reported. But only naïve Boomers are vulnerable, right?! Pensions are no longer seen as untouchable until retirement, with a quarter of people pre-retirement considering releasing funds early to cover the cost of living and 54% saying they lack confidence in knowing how to grow their pot.
Fraudsters are exploiting these vulnerabilities by offering ‘services’ like free pension reviews and higher returns. FCA found less than half 44–64-year-olds could confidently recognise a scam and most are in denial: they simply don’t think they would be susceptible to scammers. And this means that most warnings about fraudsters fall on deaf ears.
FCA needed a campaign that would capture our audience’s attention and sensitively convince them they are not as invincible as they think.
‘Shagged. Married. Annoyed.’ at Footprints Community Cafe
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Behind the Lock
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Dulux Heritage Radio
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Opening up about Gambling Harms
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3 in 5 adults gamble each year and, subsequently, gambling harms (negative consequences related to gambling behaviours) are becoming more and more prevalent. However, the stigma associated with gambling issues often prevent those affected from identifying their problem and seeking help.
Many Black Heritage communities bear disproportionate burdens of harm associated with gambling and those affected in this group are less likely to access treatment services that they may need.
Our campaign needed to dispel the stigma and to tackle victim blaming. We needed to ensure our campaign connected with the Black Heritage population in order to help those most in need.
The Body Shop UK: A Resilience Anthem with Edelweiss
The Body Shop
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The Good Causes Specials
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'Infinity & Beyond’: Disney x Bauer Media
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Dulux - The Language of Sound
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Motors with Global and EssenceMediacom
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A year-long partnership between MOTORS and The Chris Moyles Show on Radio X saw Chris, his co-presenters and the show’s team of producers working with MOTORS to devise, create and deliver a year’s worth of engaging promotions and content that kept MOTORS.co.uk messaging fresh and relevant across the year. Regular features that celebrated the joy of owning and driving cars, matched with the practicality of buying a car from MOTORS were woven into the fabric of the show, helping to deliver a 20% point increase in those saying they would buy a car through MOTORS.
Wickes x Bauer Media
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