Helen Carter, Barclays
Helen Carter
Head of Channel Engagement

I have transformed Barclays approach to Intermediary marketing communications, advertising and events in my role as Barclays Head of Channel Engagement driving up awareness, sentiment scores and sales. I am passionate about delivering marketing that provides tools and information enabling our clients and brokers to succeed. I constantly listen to get their perspective, always striving for Barclays to continuously improve the service it provides them. In addition to my role, I often set myself challenges such as climbing Mount Kilimanjaro or the Base Camp of Mount Everest as well a hiking expedition on the Great Wall of China raising thousands of pounds in support of a small local children's charity. Recently, I graduated with an MSc in Business and Strategic Leadership from Cranfield University, a course I embarked on part time as one of 20 candidates chosen by Barclays as their leaders of tomorrow.