![Helen Carter, Barclays](https://evessio.s3.amazonaws.com/customer/17670828-9529-49e8-8f2f-d02a48bb396b/event/3529713a-49fc-4cf3-a153-94b1ad3f3a98/media/c7b9a986-profile_Helen_C.png)
I have transformed Barclays approach to Intermediary marketing communications, advertising and events in my role as Barclays Head of Channel Engagement driving up awareness, sentiment scores and sales. I am passionate about delivering marketing that provides tools and information enabling our clients and brokers to succeed. I constantly listen to get their perspective, always striving for Barclays to continuously improve the service it provides them. In addition to my role, I often set myself challenges such as climbing Mount Kilimanjaro or the Base Camp of Mount Everest as well a hiking expedition on the Great Wall of China raising thousands of pounds in support of a small local children's charity. Recently, I graduated with an MSc in Business and Strategic Leadership from Cranfield University, a course I embarked on part time as one of 20 candidates chosen by Barclays as their leaders of tomorrow.