Michaela is a multi-award-winning creative leader with more than 25 years’ experience in the audio sector. She believes that audio can paint the most powerful pictures, unique to every single individual listener, and that brands could be making more of it. As Head of Audio at BBC Creative, she led audio marketing campaigns for the BBC's highest priority shows from Strictly to Killing Eve, the Olympics to Eastenders, Doctor Who, RuPaul’s Drag Race, The Proms and Planet Earth. She's developed strategy and creative for the BBC's Connected Speaker offering, and developed sonic brand identities for BBC Music, BBC iPlayer and BBC Sounds. As Director of Content at Fresh Air she works with brands to build their own podcast series and IP. From WWF, Royal Botanic Gardens Kew, Universal NBC and English Heritage, to AutoTrader, Barclays, Deloitte, and Decathlon, she helps clients define the series that only they can make, developing unique formats that both demonstrably meet business objectives and – crucially - keep listeners, listening.