JUDGES TOP TIPS

Expert advice to help craft your award-winning entry...

"In advertising, there is a balance between creativity and entertainment, as well as delivering a clear call to action or brand message. A winning entry inspires the listener to engage with the campaign in a specific and, hopefully, innovative way."

- Bernard Achampong, Founder & Creative Director, Unedited

"Audio is one of the most powerful storytelling formats, so I'm looking for great ideas that use sound to elevate the idea - this could be as simple as clever writing with excellent casting and delivery, or a full blown immersive sound design and music."

- Kathleen Moroney, Executive Creative, Director Forever Audio

"I'm really interested in the work and people that do things differently and have ambition - whether that's in the concept, the production or the execution. From a thirty second ad to an experiential event, I love hearing work that's beautifully crafted and pays respect to the medium and listeners."

- Richard Donaghue, Executive Producer, Hogarth / Gramercy Park Studios

"Idea rooted in a fresh insight that cleverly leverages audio as a medium to deliver the story."

- Dayoung Yun, Creative Director, YouTube Creative Studio

"Entries which demonstrate a clear role for audio within the campaign, using imaginative, creative execution and of course able to show strong and compelling results."

- Donna Burns, Head of Audio, Radiocentre

WANT TO PROVE THAT YOU'VE GOT WHAT IT TAKES TO IMPRESS THEM?